Mini Huddles

Within this article, we will go over the process of our Mini Huddles events!

What are Mini Huddles?

Newly launched in 2023, our Mini Huddles provide an ideal platform for showcasing your brand to buyers from various retail sectors including supermarkets, chains, wholesale outlets, department stores, garden centres, farm shops, travel and tourism agencies, as well as hospitality establishments and international markets!

These short, sharp sessions are designed to enable you to engage with up to 6 buyers during a single, concentrated power hour.

By facilitating meetings between suppliers and buyers, participation in any of our Huddle events significantly enhances the prospects of forging successful partnerships. This setup enables you to interact directly with buyers, addressing any enquiries they may have in person.

Each Mini Huddle event offers both morning (AM) and afternoon (PM) sessions. The AM session runs from 9am to 1pm, while the PM session spans from 1pm to 5pm.

I've booked Mini Huddles, what's next?

In the weeks running up to your session, you will receive several emails from us providing instructions and information on setting up your Product Guru account, event preparation tips and more.

You can now select your preferred timeslot directly from your Product Guru account. Please note that slots are allocated on a first-come, first-served basis and are accessible immediately after signing up to your Product Guru account.

We kindly request that you arrive at the event 15-minutes prior to your timeslot as sessions commence promptly.

How do Mini Huddles work?

Upon arrival at the venue, a member of our Product Guru team will be available to greet you. As it nears your designated time, you'll have 5-minutes to set up your table to showcase your products. It's important to note that this format differs from a traditional trade show; there won't be large stand spaces to set up and we advise against the use of roller banners in the event arena.

Once your setup is complete and the session commences, our team will guide your first buyer to your table to initiate your meeting.

Each buyer attending the event will be allocated 10 minutes to engage with you, allowing you time to present your brand and products effectively. At the 8-minute mark, you'll receive a 2-minute warning, signalling that your meeting is drawing to a close—ideal for wrapping up discussions and ensuring no key points are overlooked.

Following this, the buyer will transition to the next brand, while you prepare for your next meeting, resembling a speed-dating format for business interactions.

What do I bring?

We recommend bringing just enough samples to effectively showcase your product line to the buyers. Onsite, buyers have the option to request samples through their Product Guru account or directly while conversing with you. This streamlined approach is beneficial for buyers who may have constraints in transporting numerous samples via public transport. Additionally, it provides you with a tangible gauge of genuine interest in your products.

To facilitate your meetings, a small table and chairs will be provided for setting up your products.

What is the cost?

To join either the AM or PM session there is a cost of £695+VAT per event, however if you join both sessions this would cost £1290+VAT.

Included in the cost: 

If you would like more information, feel free to email us at events@productguru.co.uk and we'll be more than happy to help.