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During the Huddle

Everything you need to know for the big day — from set-up and samples to schedules, meetings, and meals — so you can focus on connecting with buyers and making every minute count.

  • Do I need to bring a booth? 

No. All setups, including tables, shelving, and display areas, are prepared by our team. You simply bring your products and your pitch, no hidden costs or extra logistics so you can focus on what’s important. We take care of the rest! 

  • What time should I arrive for the set-up? 

Set-up takes place the evening before the Huddle, from 5pm to 7pm. This gives you plenty of time to arrange your display and still enjoy the pre-event networking evening with buyers and other brands. Alternatively, you can choose to set up the morning of, but bear in mind that the venue will open around 8am and the Huddles will kick off at 9am sharp!

  • How do I see my meeting schedule? 

Your exact, minute-by-minute schedule will be available 24 hours before the event
Just log into your Product Guru dashboard → select “Huddles” on the left-hand menu → and you’ll see your full meeting lineup and buyer names. 

  • How much time do I get with each buyer? 

Most Huddles run 10-minute meetings with each buyer — enough time for a focused pitch, sampling, and follow-up questions. Some categories vary slightly (8–12 minutes), but we’ll always confirm the exact timing ahead of the event. 

  • What happens if a buyer doesn’t show up? 

If a buyer is unable to attend as planned, our team steps in straight away to manage the situation. We'll do everything we can to secure their attendance in another way — whether that's joining virtually or arranging a suitable follow-up. We're relentless about making sure you still get the value, connections, and experience you signed up for. 

  • How many samples should I bring? 

You’ll usually receive two shelving units, each with 4 shelves (approx. 50 × 25 cm per shelf). Bring enough samples to fill your space in a way that showcases your range clearly. We also provide buyer bags so they can take samples with them. And feel free to bring banners or small display elements to help your booth stand out and stay memorable. 

  • Are meals included in the price? 

It depends on your tier: 

    • Premium brands: Lunch is included. 
    • Insights & Pronto brands: Lunch not included. 

All brands will have access to coffee, tea, and sweet treats throughout the day. Breakfast and dinner are not included. 

  • What time will the event finish? 

It depends on the tier you’ve selected: 

    • Premium brands: Full day (typically 9am–4pm
    • Pronto and Insights brands: Half-day sessions (morning or afternoon depending on allocation) 

We’ll confirm these timings in advance so you can plan your day. 

  • Can I attend multiple Huddles? 

To ensure fair access for all brands and avoid overexposure to the same buyers, we limit how often a brand can participate in a particular Huddle. However, we run multiple events across different categories and markets, as well as complementary programs like RoadTrip, so there are plenty of opportunities to connect with new buyers. 

  • What happens if a buyer doesn't show up?

If a buyer is unable to attend as planned, our team steps in straight away to manage the situation. We'll do everything we can to secure their attendance in another way — whether that's joining virtually or arranging a suitable follow-up. We're relentless about making sure you still get the value, connections, and experience you signed up for.